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Tell Site Visitors What To Do
Your site visitors make all the choices when it comes to browsing the Web.
No other medium gives users, readers or customers such control over their own experience. TV, radio and print present information in a very linear, controlled way. But on the Web, there is no telling how your next visitor will experience your site.
Where will they click? Which pages will they visit? It's hard to tell.
Being sensitive to the fact that the user is in control, many sites simply present as many options as possible on their home pages. The thinking apparently being that the more choices you show on page 6.5 adobe premiere tutorial one, the more likely you are to present something that connects with as many visitors as possible.
Perhaps this was 2.0 adobe elements free photo shop the strategy behind Ford.com.
While a considerable improvement on how it looked a little while ago, the Ford homepage still offers almost forty links to other pages on the site.
In addition, no particular priority is given to any one individual or group of links. The choice is left to the user.
No emphasis or priority is offered. Ford is sitting back and saying, "You decide."
The trouble is, when they take that position, they are asking the visitor to do all the work. The visitor is now required to scan those 6.5 adobe premiere tutorial forty links and try to figure out what to do next.
Does anyone smell conversion drop-off?
Now look at a site that takes a very different approach. Take a peek at GetSmart.com.
They offer a variety of different ways into the site. But they also present some clear preferences.
Dead center on the page they say...
* Refinance, Home Equity, and more...
* Pay virtually ALL your bills online
* Organize all your online accounts
* Consolidate debt, auto loans, and more...
Four simple choices, three of which open with an active verb. In short, they tell you what to do.
Click on that first link. You're taken to another 6.5 adobe premiere tutorial 2.0 adobe elements free photo shop page, with a variety of options. However, once again, they show a preference and tell you what to do.
* Refinance your existing mortgage
* Consolidate your debt
* Home Equity financing
* Purchase a home
For another example, visit TravelNow.com.
Again, you'll see clear directions on what to do.
* Search for Hotels
* Search for Cars
* Search for Flights
* Stay Drive Fly
These sites support their users by offering clear instructions on what to do.
Does this preclude someone from taking his or her own path through the 6.5 adobe premiere tutorial site? Not at all.
But for many users, particularly those who are there for the first time, finding these simple instructions comes as a huge relief.
Here is the heart of it. Just because your visitors enjoy an unprecedented level of control over their experience at your site, doesn't mean that they don't want some help.
Don't simply give them numerous, passive options. Don't leave them to do all 2.0 adobe elements free photo shop the work.
Help them out. Express a preference. Tell them what to do.
You're not being pushy when you do that. You're being helpful.
Nick Usborne is a copywriter, author, speaker and advocat of good writing. You can access all his 6.5 adobe premiere tutorial archived newsletter articles on copywriting and writing for the web at his Excess Voice site. You'll find more articles and resources on how to make money as a freelance writer at his Freelance Writing Success site.
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The Art of Being Human
Direct Marketing isn?t all Brute Force
Is ClickBanks Popularity Drawing To An End?
The House 6.5 adobe premiere tutorial Of Print.Com
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Website Marketing: 10 Resourceful Things You Can Do With A Product That Doesnt Sell
How to Get Free Internet Merchant Accounts
Intranet Portals ? Personalisation and Customisation
3 Powerful Concepts That Climb Marketing Mountains
) Get Out of The Way
Internet Merchant Accounts 2.0 adobe elements free photo shop For Innocents Abroad
How To Prevent Your 3rd Party Merchant Account From Suspension
Using Drop Shipping for E-commerce
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Tell Site Visitors What To Do
Your site visitors make all the choices when it comes to browsing the Web.
No other medium gives users, readers or customers such control over their own experience. TV, radio and print present information in a very linear, controlled way. But on the Web, there is no telling how your next visitor will experience your site.
Where will they click? Which pages will they visit? It's hard to tell.
Being sensitive to the fact that the user is in control, many sites simply present as many options as possible on their home pages. The thinking apparently being that the more choices you show on page 6.5 adobe premiere tutorial one, the more likely you are to present something that connects with as many visitors as possible.
Perhaps this was 2.0 adobe elements free photo shop the strategy behind Ford.com.
While a considerable improvement on how it looked a little while ago, the Ford homepage still offers almost forty links to other pages on the site.
In addition, no particular priority is given to any one individual or group of links. The choice is left to the user.
No emphasis or priority is offered. Ford is sitting back and saying, "You decide."
The trouble is, when they take that position, they are asking the visitor to do all the work. The visitor is now required to scan those 6.5 adobe premiere tutorial forty links and try to figure out what to do next.
Does anyone smell conversion drop-off?
Now look at a site that takes a very different approach. Take a peek at GetSmart.com.
They offer a variety of different ways into the site. But they also present some clear preferences.
Dead center on the page they say...
* Refinance, Home Equity, and more...
* Pay virtually ALL your bills online
* Organize all your online accounts
* Consolidate debt, auto loans, and more...
Four simple choices, three of which open with an active verb. In short, they tell you what to do.
Click on that first link. You're taken to another 6.5 adobe premiere tutorial 2.0 adobe elements free photo shop page, with a variety of options. However, once again, they show a preference and tell you what to do.
* Refinance your existing mortgage
* Consolidate your debt
* Home Equity financing
* Purchase a home
For another example, visit TravelNow.com.
Again, you'll see clear directions on what to do.
* Search for Hotels
* Search for Cars
* Search for Flights
* Stay Drive Fly
These sites support their users by offering clear instructions on what to do.
Does this preclude someone from taking his or her own path through the 6.5 adobe premiere tutorial site? Not at all.
But for many users, particularly those who are there for the first time, finding these simple instructions comes as a huge relief.
Here is the heart of it. Just because your visitors enjoy an unprecedented level of control over their experience at your site, doesn't mean that they don't want some help.
Don't simply give them numerous, passive options. Don't leave them to do all 2.0 adobe elements free photo shop the work.
Help them out. Express a preference. Tell them what to do.
You're not being pushy when you do that. You're being helpful.
Nick Usborne is a copywriter, author, speaker and advocat of good writing. You can access all his 6.5 adobe premiere tutorial archived newsletter articles on copywriting and writing for the web at his Excess Voice site. You'll find more articles and resources on how to make money as a freelance writer at his Freelance Writing Success site.
Shopping from Your Cell Phone with Froogle Wireless
Web advertising e-Marketing Places!
How To Start An Internet Business ? Site Layout
Are You Making These E-Commerce Excuses? (part 2)
Starting An E-Commerce Business
6 Steps to Attracting Black Customers Online
The Art of Being Human
Direct Marketing isn?t all Brute Force
Is ClickBanks Popularity Drawing To An End?
The House 6.5 adobe premiere tutorial Of Print.Com
Tell Them Whats in The Can!
Website Marketing: 10 Resourceful Things You Can Do With A Product That Doesnt Sell
How to Get Free Internet Merchant Accounts
Intranet Portals ? Personalisation and Customisation
3 Powerful Concepts That Climb Marketing Mountains
) Get Out of The Way
Internet Merchant Accounts 2.0 adobe elements free photo shop For Innocents Abroad
How To Prevent Your 3rd Party Merchant Account From Suspension
Using Drop Shipping for E-commerce
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